San Antonio, TX, DDAP Annual Conference 2000, March 7, 2000 — Rorke Data, Inc., a longtime sponsor of the DDAP Association (Digital Distribution of Advertising for Publication), has announced the release of a new freeware application, TIFF/ITeyes, based on Rorke's widely-installed DFE application, PageComposer^®.

TIFF/ITeyes lets any Mac user open and view 100% compliant TIFF/IT-P1 files, including CT, LW, FP & HC files. Joe Rorke, VP of Marketing, Rorke Data, made the announcement. "TIFF/ITeyes promotes collaboration between prepress facilities, ad agencies, and printers by allowing anyone to easily view TIFF/IT-P1 files on their desktop," said Rorke.  "You can even convert a TIFF/IT file into an RGB JPEG for simple remote viewing of the file via basic email."

"The DDAP Association congratulates Rorke Data in their efforts to bring new workflow tools to the standards arena," said Barbara Hanapole, DDAP Executive Director. "Our mission is to further 'Universal Digital Ad Exchange' and we welcome any opportunity to synergize with our sponsors."

"TIFF/ITeyes potentially makes TIFF/IT-P1 as common and easy to view as PDF files, but TIFF/IT-P1 is a much more consistent format," said Patrik Carlsson, Rorke's PageComposer Product Manager.  "By leveraging other low-cost PageComposer modules, Mac users can also quickly RIP PostScript, PDF and PDF/X files directly into industry standard TIFF/IT-P1 files on their desktop, as well convert files for proof, film, or plate."

To download Rorke's new TIFF/ITeyes freeware, go to the "Prepress" section of the Rorke web site (http://www.rorke.com/te) and follow the link to TIFF/ITeyes.

PageComposer is a powerful DFE that automates both RIP & file conversion tasks, effectively bridging prepress file formats with all PostScript output devices (Proof, Film, CTP).  Based on job requirements, users can direct workflow in multiple directions.  Whether the user needs to RIP PostScript into TIFF/IT, or convert Scitex CT&LW or TIFF/IT into PDF/X or DCS2, PageComposer quickly and automatically manages these and other complex multiple tasks on a Macintosh computer.

For complete PageComposer pricing, call 1-800-328-8147.  Download a PageComposer Internet Demo at www.rorke.com.

About Rorke Data:

PageComposer was developed, and is manufactured and distributed, by Rorke Data, Inc., a leading VAR and distributor/manufacturer of workstation hardware and software. Rorke Data is a full digital storage solutions provider with expertise in RAID subsystems, high performance magnetic drives, tape and optical libraries, Unix NT and Mac environments, high bandwidth networks, digital asset and document management, and engineering and maintenance services.  Founded in 1985, Rorke Data is a privately held Minnesota corporation. Together with its European subsidiary, Rorke Data Europe, located in Emmen, The Netherlands, the company is composed of six divisions: Audio/Video, Prepress, Imaging, Document Management, Digital Media Supplies, and Engineering and Installation Services. More information about Rorke Data can be found at www.rorke.com.

About DDAP:

The DDAP Association promotes the Digital Distribution of Advertising for Publications by advocating the adoption of digital advertising workflows and supporting DDAP members' transition to digital ads through the development of educational tools and seminars.  For more information on the DDAP Association, contact Barbara Hanapole, DDAP Executive Director. Association headquarters is located at: P. O. Box 175, Marblehead, MA 01945;  tele: 781/639-7785